Site da Billboard fala sobre as estratégias de promoção do novo álbum Madame X, seus singles, vídeos e performances.
Full story:
"If the title of Madame X, Madonna’s fourteenth studio album due out June 14, reflects the complex, multifaceted nature of her pop aesthetic, so will the way in which the full-length is unfurled. There’s already been “Medellín,” the mid-tempo, multi-lingual Latin pop confection alongside Colombian heartthrob Maluma released last month, as well as its opulent, cinematic music video for the track, which clocks in at nearly seven minutes.
Then there was the pair’s Billboard Music Awards showcase of the song, which combined live dancers and light BDSM play with augmented reality technology, which allowed multiple avatars of Madonna to seemingly grace the stage on the ceremony’s telecast. Madonna says that she came up with the concept for the eye-popping set piece “many, many months ago,” and required weeks of rehearsals to properly configure her AR personas for the green screen.
Yet as ambitious as the visual presentations of “Medellín” have been, the song represents just the first piece of the multi-track pre-album rollout that Madonna has planned over the next six weeks. The Maluma collaboration has already been followed by “I Rise,” the theatrical solo song that closes out the Madame X track list and was unveiled on Friday (May 3). The inspirational track features a sample of speech made by Marjory Stoneman Douglas High School school shooting survivor Emma González.
Next up is “Crave,” the combustible team-up with Swae Lee, on May 10; the Rae Sremmurd rapper is currently riding a hot streak as a featured artist thanks to his appearance on French Montana’s “Unforgettable,” Travis Scott’s “Sicko Mode” and Ellie Goulding and Diplo's “Close to Me.” After “Crave” comes “Future,” a Quavo collaboration that was also produced by Diplo, on May 17, and finally June 7 will bring “Dark Ballet,” one of the more multi-dimensional songs on the new album, according to President of Maverick Music Greg Thompson."
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